Virtual reality (VR) is a computer-generated simulation of an alternate world that you can interact with in a three-dimensional way using special hardware such as headsets, sensors, and controllers. VR differs from augmented reality, which overlays virtual images and information onto the real-world view of the user.
The emergence of these immersive technologies creates endless opportunities for businesses and consumers. But, with that comes a host of challenges and concerns as well.
What is AR/VR development?
AR/VR developers design and build applications and experiences that use augmented reality (AR) and virtual reality (VR). They have a deep understanding of 3D programming, computer graphics, and immersive technology frameworks such as Unity and Unreal Engine.
They work with multidisciplinary teams to define project scope and requirements, then translate these into interactive 3D visuals and user interfaces. They also ensure that these apps meet accessibility, usability and security standards.
Augmented reality (AR):
AR uses smartphone cameras and software to superimpose digital information on the real-world environment. For example, mobile AR games like Pokemon GO blend virtual creatures into real-world locations and environments to create engaging interactive gaming experiences. Retailers can use AR to give customers directions or product information overlaid on their physical experience, while manufacturers can create immersive simulations to train workers and improve production efficiency. For example, Bosch Rexroth accelerated the development of large machinery by using virtual reality to shorten the process from months to days. In healthcare, AR can be used to show patients what their surgery will look like and help surgeons prepare for complex procedures.