A news feature is a non-news article that addresses a particular topic and has human interest at its core. Like news reports, they are objective and fact-based but also contain more storytelling and descriptions than traditional news articles. They may have leads, nut grafs and fact-based endings but the overall tone is subjective. They often include interviews and storytelling that engage readers on a more emotional level. There are many types of news features: a profile feature focuses on a person, an historical one looks back at an important event, a seasonal or holiday one is fact-based and relates to a season or holiday and a how-to is a step-by-step guide that helps readers accomplish something.
It’s essential to find the right angle and a story that will capture your reader’s attention. To do this, narrow down your topic as much as possible to focus on a specific subject. For example, instead of writing about poverty in general, write about homeless people or single mothers who can’t feed their children. This will help make the story more palatable to your audience and give it greater impact.
While a news feature can be a great way to promote your business, it’s important to write about enduring subjects rather than those that are relevant only in the immediate future. This will keep your stories relevant over time and avoid confusion for your audience. Also, try to incorporate large-scale statistics to add depth to your story. For example, if you’re writing about a crime outbreak, don’t just interview patrol cops, talk to criminologists or other experts who can give you data on the number of crimes and their geographic distribution.