A news alert is a notification from Google when content containing your chosen keywords is published online. It is particularly useful for businesses, allowing them to monitor mentions of their brands or products. Alerts can also be set up for competitors and industry keywords.
Using a media advisory (also known as a press release) is an effective way to get the word out about your event or project. A media advisory is a one-page announcement of an upcoming event, written specifically for journalists, and meant to convince them that the event you are hosting is a genuine news story that deserves coverage.
Start with a headline that will catch the attention of reporters. Then include the who, what, where, when, and why of your event in an easy-to-read format. Include key details that distinguish your story from others, such as a unique angle or an interesting fact about the history of your community. It is also helpful to provide contact information for a single person in your chapter who reporters can call or email with questions.
Once you have drafted your media advisory, send it out to local media outlets and wire services (like the Associated Press) that serve your area. Be sure to provide your event’s location and a brief description of what will happen there, as well as if the event is expected to draw any high-profile guests. Also make sure to send your media advisory a few days ahead of time so that the reporter has adequate lead-time to schedule her or his coverage.