Editorial is a form of writing that presents an opinion on an issue. It aims to persuade readers to share the writer’s perspective, as well as engage them in a discussion on the topic and encourage them to consider new ideas and solutions. Editorials are commonly a part of news articles and can also be found on blogs, online magazines and social media pages.
As an editorial piece is meant to promote critical thinking, it must contain facts and logical arguments that are well supported. Editorial writing is similar to research papers in that it provides an argument, identifies opposing viewpoints and provides a solution for the problem.
A good editorial must be able to evoke the reader’s interest and entice them to read until the end. A strong introduction sets the reader up for what to expect, and a clear thesis statement is essential in an editorial. The body of the article should address the five W’s and H (what, when, where, who and why) and provide a clear argument for the position taken by the writer.
Finally, a good editorial must have a powerful ending that is thought-provoking and leaves an after taste, much like a delicious dessert after a meal. It is this feeling that a good editorial leaves behind that drives engagement and a desire to read more pieces by the same author.