A news alert is an announcement that aims to grab the attention of journalists and media professionals. This type of alert can be a short, one-page notice of an event that is intended for media only or a press release that is distributed via wire services. A well-crafted media alert can be a powerful tool to use in promoting local afterschool events or activities, like a community resource fair or a new partnership with a business.
A good media alert will include all the basic information that will pique the interest of reporters and media professionals. This includes the five Ws: Who, What, When, Where, and Why. The message should also include a clear point of contact for further details. Including compelling quotes from people involved can help provide more context and support the story as well.
Breaking news alerts are a great way to drive traffic to your website and app, but it’s important to remember that you’re competing against social media and other apps that push articles all day long. In addition to this, relying solely on breaking news will likely not provide long-term benefits for your company.
Keep up to date on the latest news with Glance, the personalized daily briefing for your lock screen. It’s a convenient way to see headlines from your favorite sources without having to open an app. You can even customize your alerts to focus on topics like sports or entertainment.